MODELING THE IMPACT OF INNOVATIVE DIGITAL SOLUTIONS ON THE SUSTAINABLE DEVELOPMENT OF ENTERPRISES IN UKRAINE UNDER WARTIME CONDITIONS
Abstract
The aim of the article is to analyze the impact of implementing innovative digital technologies on ensuring the sustainable development of industrial enterprises in Ukraine under martial law conditions. The research methodology is based on a survey of 626 middle and senior managers from 45 large and medium-sized enterprises in the mechanical engineering, metallurgical, chemical, food, and textile industries of Ukraine. Respondents were asked to assess the opportunities and risks of using key digital technologies, including: the Internet of Things and remote monitoring systems, predictive maintenance, cloud computing, next-generation cybersecurity systems, artificial intelligence and machine learning, 3D printing, augmented and virtual reality, drone-based inspections, digital twins, and enterprise management systems with AI elements. Cluster analysis methods were applied to process the collected data, specifically hierarchical clustering and the k-means method, which enabled the identification of three levels of opportunities and risks and the development of a matrix model for assessing the impact of digital technologies on enterprises’ sustainable development. The results of the study showed that the greatest positive impact on sustainable development is exerted by the Internet of Things, artificial intelligence and machine learning, digital twins, and enterprise management systems with AI elements, as they contribute to energy efficiency improvement, logistics optimization, rapid risk response, and enhanced strategic management systems. At the same time, these technologies were also found to be the most vulnerable to risks related to cybersecurity, unstable energy supply, and high financial costs of implementation. Cloud computing, drone inspections, augmented and virtual reality demonstrated a moderate level of impact on sustainable development, with their effectiveness being highly dependent on external conditions, which results in high implementation risks. 3D printing and predictive maintenance showed medium-level opportunities and risks, indicating the need for their selective application depending on the specific characteristics of the enterprise. The scientific novelty of the study lies in the integration of opportunity and risk assessments of digital technologies into a single matrix model, which makes it possible to identify the most appropriate areas for digitalization, taking into account the realities of Ukrainian industry under wartime conditions. The proposed methodology allows enterprises to determine priorities for digital solution implementation by focusing on critical aspects of their operations, as well as to adapt business strategies to minimize risks. The practical significance of the study is that its results can be used by enterprises to develop digital transformation plans that account for both potential benefits and possible threats.
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