INNOVATIVE MARKETING TOOLS FOR STARTUP DEVELOPMENT IN THE DIGITAL AGE
Abstract
The article defined and characterized innovative marketing tools necessary for the successful implementation of startups in modern conditions. The marketing process for a startup was structured, which involved dividing it into several stages, depending on which certain digital marketing tools were used. It was proven that the development and implementation of measures for the formation and implementation of a startup marketing complex requires the development and implementation of an effective digital marketing model, which is due to modern trends. An analysis of the dynamics of Internet users in Ukraine in recent years, as well as an analysis of the dynamics of social network users, was carried out, which allowed us to substantiate the feasibility of promoting a startup in social networks, which are characterized by the greatest dynamics of user growth, and to identify key measures that will ensure the success of this kind of process. Given the importance of the process of forming a unique value proposition for the success of a startup, a step-by-step instruction for recommendations for its creation was proposed.
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